Maximize your Marketing ROI with the help of an on demand CMO
Achieve your marketing goals with the strategic guidance and expertise of experienced fractional marketing executives.
What is an on demand CMO?
An on demand CMO is an experienced marketing executive who provides part-time or project-based leadership to your marketing department. We bring fresh perspectives and innovative strategies to help your business achieve its goals, without the expense of a full-time hire.
Why use an on demand CMO?
As your business grows and evolves, it can be difficult to keep up with the demands of an ever-changing market. That’s where an on demand CMO comes in - we offer a flexible and cost-effective solution to provide the leadership and expertise your business needs to succeed.
(source: McKinsey)
(source: Ernst & Young)
Experience
At flōswitch, we have a team of experienced CMOs who are ready to support your business in achieving its marketing objectives. We have worked within a wide range of industries for global brands, and we bring that expertise to each and every client engagement.
Access to Talent
In today's fast-paced business environment, staying on top of the latest marketing trends and best practices is essential. An on demand CMO provides a cost-effective solution by granting access to a vast network of talent and new ideas. Our fractional CMOs bring a fresh perspective to your marketing strategy and stay on the cutting edge of industry innovation.
On Demand vs. In House
While having a full-time CMO on staff may seem like an ideal solution, it’s not always necessary or feasible. Hiring an on demand CMO provides the leadership and support your business needs, without the expense and commitment of a full-time hire. Additionally, an on demand CMO brings diverse perspectives and can offer fresh ideas and insights that may not be possible with an in-house hire.
When Does an On Demand CMO Make the Most Sense?
Businesses may need an on-demand CMO to lead special projects, such as market research, new product launches, or digital transformations. These projects may require specialized skills or expertise that the existing team may not possess, and hiring a full-time CMO may not be necessary or cost-effective.
On demand CMOs can be particularly valuable in the following situations:
High-Growth or High Stress situations
During periods of rapid growth or high-stress situations, having an experienced marketing executive to guide your team can help ensure success.
Periods of Transition
When your business is going through a transition, such as a merger or acquisition, an on demand CMO can provide the stability and leadership necessary to keep your marketing department on track.
Special projects
Whether it’s launching a new product or entering a new market, an on demand CMO can provide the leadership and expertise necessary to ensure success.
Best Practices
Experience
Look for a CMO with a proven track record of success in your industry. Having experience within your industry not only facilitates networking but also fosters meaningful connections with vendors and other business partners. This will help strengthen the management team, enhance the company's credibility with investors and board members, and improve the overall professionalism of the organization.
Leadership
An effective on demand CMO will be able to lead and inspire your marketing team from within. He or she should be a natural leader and have the experience to seamlessly fit into a leadership role on a part-time basis.
Priorities & Planning
It's important to be pragmatic when setting goals and objectives, taking into account the existing time constraints and available resources. Rather than pursuing multiple tactical initiatives, it's better to focus on a few well-defined strategic projects that can be effectively managed.
Goals
To achieve successful results in a project-based engagement, it's crucial to define your project objectives, allocate specific tasks and responsibilities, estimate the expected duration of the engagement, and measure the business outcomes. By following a structured approach and clearly defining the project scope and objectives, you can ensure that all stakeholders are aligned, and expectations are managed effectively.
Cultural Fit
While it’s important to develop a relationship with the management team, but also make sure that you fit in well with the rest of the team as well. An on demand CMO should be a good fit with your company culture and values.
Hire the best on-demand, interim, or fractional CMO
Your business is unique. We’ll work with you to accommodate your specific needs, from short-term projects to ongoing support, either remotely or in-person.
Book some time for us to discuss your particular business need. We’ll work with you and your team to learn more about your project or team needs and match you to the perfect talent and resources.
We're looking forward to meeting you.